Cars for Stars is another addition to the Transport Broker Group as up until the summer of 2010, the company was one of Limo Broker's biggest competitors. However following a successful takeover bid from TBG, the company can under new ownership and started a new chapter in its history.
Established in 2003, Cars for Stars succeeded in generating a loyal customer base, primarily operating as a franchise model within the private hire sector providing chauffeur driven cars for corporate function, red carpet events and special occasions. Since coming under the ownership of TBG, the team decided to play to CFS's strengths, targeting the high end limo hire market, leaving Limo Broker to concentrate on school proms, birthdays and hen and stag party bookings.
Limo Broker and Cars for Stars have been operating as two separate companies since the latter joined the Transport Broker Group in 2010. Competing against each other as rival firms has generated healthy competition between our sales teams helping to keep hire rates competitive for our customers.
With Limo Broker's success in cornering the leisure limo hire market, and Cars for Stars' expertise in the executive chauffeur car hire sector, between the two companies the organisation now controls an estimated 70% share of the limo hire market in the UK.
Cars for Stars previously worked as franchise model with other chauffeur driven car hire companies operating as licensees on behalf of Cars for Stars all over the UK. TBG scrapped this key feature immediately as part of the brand overhaul, instead controlling all bookings from its head office in Cardiff, and then allocating jobs out to its approved agents across the UK.
All Cars for Stars websites underwent a complete revamp following the takeover, with new logo design, high quality images and videos added, and also the development of a news website dedicated to the latest industry information and company news.
The brand is continuing to go from strength to strength under the guidance of TBG, attracting new customers, including high profile clients such as ITV and WWE, and recruiting new staff members to help the company develop further.
Cars for Stars website: www.carsforstars.co.uk
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